In Search of Funding: Where to Begin
Many college access/success
programs start with seed funding from a few foundations or angel investors, but
have the potential to raise significantly more money from individual donors and
major gifts. In 2011-12, the TG Public Benefit Grant Fund provided NCAN with a grant to develop tools and guidance for
our members. The intent of the grant was to help diversify members’ funding bases and
better reach individual donors; who are the source of 75 percent of all
charitable dollars in the United States.
As a result of the grant
funding, Development Resources, Inc. was able to consult with several NCAN members over the
course of one year. Based on its experience with NCAN, DRi recommends four
actions that college access/success organizations can take to enhance their development
1. Evaluate the diversity of your funding streams and implement a major gifts
2. Create a comprehensive donor cultivation and stewardship plan;
3. Increase board engagement with fundraising; and
4. Implement a special event or evaluate how to make an existing event more
DRi also developed a comprehensive
toolkit of fundraising materials, which includes information on board
development, special events, donor recognition and stewardship, major gifts,
donor solicitation, and prospect research.
Access to these tools is a free, exclusive benefit of NCAN membership. NCAN members can log in
to visit the
Fundraising Tools page and download materials. The page also contains links
to helpful fundraising webinars and conference session presentations. Please share this information with your development staff members.